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Business Coaches

~ We keep it real, simple and honest. ~

Rather than having famous, “big” names, Mums@Work is always focussed on ‘keeping it real’. We work with experts who are well-versed with running small business (i.e. tight budgets, big dreams). Like us, these experts focus on helping ordinary business owners lead extraordinary lives. No fancy names, just real success stories of down-to-earth people who have had past success in helping small businesses grow. Mums@Work has tapped on a team of experts who have all had experience starting, running and growing a small business. A handful of them are Mumpreneurs (or Dadpreneurs) themselves – so each of them are aware of the challenges of balancing family & business.

If you are keen to contact them, please drop us an email and let us know which Coach/ Specialist you would like to reach out to.

 


GENERAL BUSINESS – Overall set-up

RYAN LIM

SPECIALISATION: Business Set-up, Business Growth, Social Media Strategy/ Marketing

Ryan has more than 15 years of digital marketing experience leading teams and industry trends. Many of his digital consulting works are adopted by leading institutions and organizations. Currently, he provides strategic counsel and advisory to senior management teams of leading global brands, and is constantly sought to train marketing professionals. He has trained over 3,000 marketing professionals across the ASEAN region and is also actively lecturing at tertiary institutions. Ryan currently serves as a Member of the Board of Directors of the Media Development Authority providing guidance and expertise on digital and social media policies and national initiatives

 


GENERAL BUSINESS – Overall set-up

SHAO-NING HUANG

SPECIALISATION: Strategy, Product Development, Partner management, staff management, Finances, Marketing, M&A, Sales Strategy, Incentive Designs

Co Founder / Group Deputy CEO of JobsCentral Group; and former Managing Director of JobsCentral Singapore. Shao-ning started the business in 1999 with co-Founder Lim Der Shing who later became her husband in 2001. JobsCentral was sold to CareerBuilder in 2011, but she continued to run the business until June 2014. This mother of four boys, (13 y/o, 12 y/o, 7 y/o and 13 months old) now splits her time between her kids and mentoring start-ups/ SMEs. She has also recently started a new video platform designed to help women be more confident about living a balanced life.

 


SPECIALISTS

These coaches are individuals who frequently consult on specific areas of business operations. They are the subject matter experts in their area of specialisation.

Legal

VICKI HENG

Areas of Specialisation: Intellectual Property Law, Employment Law, Corporate Law

Vicki runs a boutique law firm which focuses on meeting the needs of individuals, start-ups and small to medium enterprises. An intellectual property law specialist, she assists her clients in the development, protection, exploitation and enforcement of their intellectual property rights, including copyright, trade marks, patents, designs and trade secrets. She advises her clients on issues including brand clearance, brand protection, licensing, transfer of technology, prosecution of trade marks and designs, and intellectual property rights infringement. Vicki also assists her clients in their employment and corporate matters.

Website Design

KATHERINE LU

Areas of Specialisation: Website Start-up

Katherine has more than 10 years of IT experience and has worked with clients from various industries in both Private, Public Sectors and Non Profit companies including the Government, Universities, Hospitals, Banks, SME, MNCs, in areas ranging from information technology, retail, shipping, architecture, F&B, public relations, lifestyle, advertising, auctions and media & arts. Prior to setting up her company, she worked in an MNCs as a system developer to create and design interactive portals for well-known companies including Dell and Levis Dockers. Her experience and wide exposure with clients have given her an advantage of understanding the clients' requirements and needs. With her exentensive profesional experience and business knowledge, she is motivated and driven to provide invaluable business and professional advice to her clients.

Social Media Strategy Planning

RYAN LIM

Areas of Specialisation: Business Set-up, Business Growth, Social Media Strategy/ Marketing

Ryan has more than 15 years of digital marketing experience leading teams and industry trends. Many of his digital consulting works are adopted by leading institutions and organizations. Currently, he provides strategic counsel and advisory to senior management teams of leading global brands, and is constantly sought to train marketing professionals. He has trained over 3,000 marketing professionals across the ASEAN region and is also actively lecturing at tertiary institutions. Ryan currently serves as a Member of the Board of Directors of the Media Development Authority providing guidance and expertise on digital and social media policies and national initiatives.

Accounting & Taxation

TAM PEI PEI

Areas of Specialisation: Accounting & Taxation

Pei Pei runs a professional services firm (Mercury Professional Services Pte Ltd) which focuses on providing high quality, value adding and personalised professional services for start-ups and small to medium sized businesses. She is a chartered accountant, and her company offers accounting and taxation services and other related advice to her clients. Prior to establishing Mercury, she spent 12 years at Ernst & Young in Singapore and London, where she worked with a range of local, regional and multinational clients. Pei Pei set up Mercury to bring personalised and value-adding professional services to small and medium sized businesses at an affordable price. She is passionate about growing businesses and is committed to developing long lasting and mutually beneficial relationships with all of her clients.

Branding (& Marketing)

 

MICHELLE YANG

Areas of Specialisation: Branding & Marketing
 
A dynamic branding and marketing strategist with 15 years of experience under her belt, Michelle has consulted with clients ranging from large corporations like Asia Pacific Breweries, Fair Price, F&N Group, Ministry of Communications and Information, Singapore Sports Council and SingTel to smaller SMEs like Beyond The Vines, Luxe Lines, Page Advisor and O.plus. Passionate about partnering her clients, she helps them to build their brand and business from “zero to hero”. Michelle is a firm believer that business success is built on the foundation of strategic decisions, which begins with solid business strategy, powerful branding,reinforced by a strong online presence,topped with internet marketing solutionsand magnified by social media influence. Her vast experience in different industry verticals and deep knowledge in branding and digital marketing has given her the insight and foresight into building successful brands.

 

Coming Soon

  • Public Relations & Media
  • Sourcing/ Wholesaler Management
  • Human Resource